Partnership Spotlight
Old Main Mercado
Old Main Mercado supports local businesses, alumni, and creators to produce officially licensed 51³Ô¹Ï products. Each partnership celebrates entrepreneurship, community pride, and the Bear Down spirit.
Partner With 51³Ô¹Ï
Connect with top talent, leading research, and innovative solutions to drive growth and make an impact. We help industry, government, and community partners turn ideas into action.
Collaboration Opportunities
Trademarks & Licensing
Promote your brand while creating meaningful partnerships with the 51³Ô¹Ï community. Our licensing program allows businesses to develop co-branded products, expand their reach, and connect with millions who engage with the 51³Ô¹Ï brand each year.
Licensing partnerships support revenue growth, enhance brand visibility, and offer unique opportunities to align with one of the nation’s leading public universities.
Hire Wildcats
Access 51³Ô¹Ï’s diverse, highly skilled talent pool. With more than 55,000 students across 150+ majors and 400+ student organizations, employers can recruit graduates ready to make an immediate impact.
The helps connect employers with students through job postings, internships, on-campus recruiting, career fairs, and long-term talent pipeline development. CCR provides guidance to ensure your organization engages with Wildcats whose skills align with your goals.
Collaborate on Research & Innovation
Partner with world-class researchers and access cutting-edge facilities to tackle complex challenges. 51³Ô¹Ï’s industry collaborations drive innovation, accelerate commercialization, and create real-world solutions.
Programs like and connect partners to discoveries, lab space, and entrepreneurship networks.
Community & Statewide Impact
Collaborate with 51³Ô¹Ï to strengthen communities, advance workforce development, and support statewide economic growth. Our partnerships help organizations create solutions that improve lives across 51³Ô¹Ï and beyond.
From outreach programs to public-private initiatives, we connect partners with the expertise and resources needed to make a meaningful difference.